Before learning about domain names, you need to know that:
In the era of technological development and online business trends of many individuals and businesses, domain name registration is one of the extremely important first steps to establishing a website that brings benefits to businesses.
PART 1: CONCEPT
1) What is a domain name?
Domain name is the name of a website operating on the internet, acting as a static, fixed address. Just like a home address or zip code helps satellite routers guide the flow of goods, a browser also needs a domain name to navigate to the place where your website is located (web server).
Web server is a computer that contains files and databases that make up your website. Then send it out to the internet every time someone accesses your site from their server.
Domain name is the name people type into the browser, then because of the domain name Points to the web server address, so the browser can send a request to access that web server. Without a domain name, to access the website, people have to type in a series of hard-to-remember IP numbers – no one wants to do this.
If you need to better understand what a domain name is and how it works? Let's take a look at the detailed explanation of domain names below!
2) How do domain names work?
The domain name is a shortcut to the server that hosts your website. A domain name is like a home address because it's how people find you on the World Wide Web.
That's why we call the bar at the top of web browsers the address bar – it's where you enter a domain name to find a website. If a domain name is like an address, then the server (hosting) that holds your website is like a building. When you create a website, you set the domain name to point to the server so that when people want to find your website they can type in the domain name and it will take them there. If there is no domain name,
Subdomain
This type of subdomain is used by webmasters to create many websites running sub-services to separate the services of the website. The webmaster can point the subdomain to another server and it will operate normally as an independent website.
3) What is DNS?
DNS is an abbreviation for the phrase Domain Name System, whose full meaning is domain name resolution system . To put it most briefly, DNS is basically a system for converting the website domain names we are using, in the form of www.tenmien.com to a numeric IP address corresponding to that domain name and vice versa.
This operation of DNS helps link network devices together for the purpose of locating and assigning a specific address to information on the internet.
The visitor will have to enter the IP address (e.g. 100.90.80.70) of the server. Most websites you visit use domain names.
4) What is an IP address?
If you As a new computer user and encountering network connection problems, there will be times when you ask yourself this What is IP address??
In short, IP (Internet Protocol) address means the protocol address of the internet, it is similar to a home address or business address. Hardware devices in the network that want to connect and communicate with each other must have an IP address.
5) What are IP addresses used for?
The IP address will help devices on the internet distinguish and recognize each other, thereby being able to communicate with each other. It provides the identity of network-connected devices, similar to a physical home or business address that has a specific location.
If you have a handwritten letter to send to your lover abroad, you will need to know the exact address
only that person's. The letter you send will not reach your lover if you only fill in the recipient's name. Instead, you must definitely fill in the specific address and of course that address must be looked up and retrieved via phone number.
That is also the general procedure used when you send data over the internet. Of course, the way to do it will be very different and completely automatic. Instead of using a phone number, your computer uses a DNS server to look up the sender's name or destination (hostname) and find that IP address.
PART 2: CHOOSE A DOMAIN NAME FOR A STORE AND BUSINESS
1) Choose What suffix does a domain name have?
- .COM stands for “company”, this is a commonly used domain name representing a company, very popular, professional, and most used, so you should prioritize this type of extension first.
- .NET (network) + .ORG (organization) is also a suitable choice if domain.COM was bought by someone else
- .IO is an acronym for Input/Output, a concept in technology, the easy-to-remember domain name .io is very popular with technology startups.
- .AI (artificial intelligence) is a domain for websites related to artificial intelligence
- .VN and .COM.VN are domain extensions that are widely used by websites with pure Vietnamese content but are quite expensive
- .BLOG and .ME are domain extensions that can be purchased to make a personal blog
- .EDU.VN is the domain extension for websites related to education
There are also many other types of domains such as .BLOG, .SHOP, .CLUB, .STORE, .CC… but few people use them.
❓ Which type of domain should I choose?
Prioritize domain.COM, then .NET and .ORG.
❓ Does domain affect SEO?
Domains only help you brand your products so that users can easily remember them, and Google does not rely on domains as a ranking criterion.
2) Where should I buy a domain name?
You have many choices from domestic and foreign domain name providers
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3) Is domain name an SEO criterion?
Google is just relied on domain strength to rank keywords, whose strength will be indicated by the development process of that website. In the beginning, every domain is evaluated equally, what matters is what you do with that domain to get to the top.
If you search for a certain keyword and the first naturally displayed results all have the .COM suffix, it's simple to understand because this suffix is popular and widely used.
As in the example below, when searching with the keyword “online work application”, you will see suggested results article from chantroituonglai.com, This is a typical case Invest in SEO will help your website reach more customers naturally.

Please also note…
Although domain names do not play much of a role in SEO, choosing domain names is related to keywords and sectors. you are building a website that still brings certain advantages in SEO.
4) Popular domain types
a) Domain contains the entire keyword name
- cambienmiennam.com, nhadatbinhduong.com.vn are domains of this type.
In English, its name is EMD (Exact Match Domain), meaning domain name Contains keywords that need SEO And website builders always research keywords that need SEO before deciding on a domain name, these keywords often have a large search volume.
As in the examples I mentioned above, you will see in domain names such as:
- Cambienmiennam.com: Will contain keywords “Sensor”, “south”. This can also be considered a method of “separating” objects in finding potential customers.
Google today relies largely on content and user experience to evaluate keyword quality and rankings. Therefore, choosing a domain that contains entirely keywords is meaningless.
b) Domain contains part of the keyword
These are domains like: cambienFHC.com, or big brand like dienmayxanh.com, thegioididong.com.
This is a domain type contains a part called head keyword, the rest are 1.2 words that are not in the keywords that need SEO, mainly names that are memorable for customers.
However, if you take a domain containing “special” keywords to quickly bring your website to the top, you will encounter the following situation:
- A website has the domain name thietketnoithatgiare.com, with the keyword “cheap interior design” in the domain, meaning this website is providing interior design services at cheap prices.
- If it ranks top, it serves its purpose and attracts a lot of customers to the store owner. But in the future, if you want to develop and expand the scale with more advanced services, more “genuine” customers… then using the above domain is no longer reasonable.
- Because the domain name only covers the field of cheap design but now expands to include high-end or unrelated services, it is difficult to maintain the pre-existing brand.
In short, the brand development potential of the EMD type is very low. Domain is the first place to help customers remember your brand, product or service.
c) Domain carries personal brand
This is a form of domain name that contains the personal brand name of the blog creator.

The personal domain name has an international name of PDM (Personal Domain Name), used to build a very good personal brand. In addition, if you use your personal brand as the name of a large company brand, you can also use this type of domain. Such as: mcdonalds.com or louisvuitton.com
d) Business brand domain
Chantroituonglai.com, Matbao.net, Amazon.com or alibaba.com are all branded domains, the English name is BDN (Branded Domain Name).
Big brands will build their influence on customers so that when someone mentions the domain name, they know what the website is about.
For example:
- Mentioning Chantroituonglai.com or Future Horizon refers to the leading company in the field of digital transformation for small and medium enterprises (SMEs) in Vietnam.
- When mentioned by Matbao.net, we know that this is one of the largest services in terms of domain names, Hosting,… in Vietnam.
- Amazon.com is the “tycoon” in the field of E-Commerce that the whole world knows.
Brand domain is a top choice for startups large and small today, because of its high professionalism. The domain name represents an entire brand, not the individual who created that brand.
This is the type of domain that seems easy but is difficult to do. You need time to help customers remember the brand, because it is quite difficult for customers to know the main field the website is targeting through the domain name.
In addition, when you choose this type of domain name, you should also pay attention to brand domain names that are short, easy to remember and must be suitable for the products/services on the website.
This type of branded domain is most suitable for websites that are being built with a clear direction.
If you are an independent individual, just use your personal brand name. Personal Domain Name is the best choice for this case.
Above is an overview of what you need to know about domain names as well as instructions on choosing a domain to help you confidently choose the most suitable domain name to start your own online business, as well as develop your business in the digital space. Thank you.
Author
Future Horizon
Mục tiêu thành lập và xây dựng với sứ mệnh mang lại những công cụ và giải pháp kỹ thuật số (công cụ bán hàng online) tốt nhất cho các cửa hàng, doanh nghiệp nhỏ, hay đơn giản là những người mong muốn đạt được thành tựu trên không gian mạng nhưng cần sự giúp đỡ.