Affiliate Marketing needs to know for beginnersAffiliate Marketing needs to know for beginners

Affiliate Marketing is one of the popular methods to generate income online (fully automatically). For many sellers looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is the right choice.

Don't forget these valuable articles on the topic of Online Business:

• Instructions for registering to do Tiki affiliate marketing in 2021
• Suggestions to help you increase revenue for your store in 2021

If you want to fully learn about Affiliate Marketing, read the article below to learn how you can promote products as an affiliate to create an additional source of income.

First you need to learn: What is Affiliate Marketing?

Definition Affiliate Marketing

Affiliate Marketing is also known as affiliate marketing. This is a marketing tactic performance-based, where the retailer, usually online, earns a commission from the website for each customer referred through the website's advertising activity.

See detailed article here

How does Affiliate Marketing work?

Affiliate marketing is primarily performance-based, meaning you only get paid for an affiliate if your visitor takes an action on the website. 

Imagine, you have a website that introduces consumer goods attracts more than 10,000 visits per month and a consumer goods company has contacted you about promoting their line of fast-moving consumer goods. As an online marketer, you will place links to their products throughout the content of your website. In this case you will receive income from the affiliate if the visitor clicks, leaves information, or makes a purchase.

Very easy to understand, right?

Take a look at the illustration of how Affiliate Marketing works below:

Step 1: The referrer places a link on their website (or somewhere else), which will redirect to your website when someone clicks on it.

Step 2: People are interested (or people click on) the link above, then they are interested and make purchases on your website 💰

Step 3: At this point, you will notify the referrer that:

There are customers already purchase^[1] on my website from referral link^[2] yours!

• Purchase: If the customer makes a successful purchase, it is counted as 1 successful conversion (Coversion)
• Referral path: Used for identification Who refers customers to your website?

Data is managed by a third party or by a separate agreement between the advertiser and the seller.

Step 4: Advertisers – sellers make payments to each other according to the cooperation contract.

In what ways can I do affiliate marketing?

When it comes to affiliate marketing, most people think that it is a process of earning commissions by promoting other people's products. It sounds simple, but before proceeding you need:

1) Choose a market

The most important thing when participating in affiliate marketing, for both marketers and sellers, is to identify the business market. You will choose the field:

• Electronic commerce
• Travel & Entertainment
• Financial services
• Online service
• Telecommunications
• Education
• Beauty
• Mobile
• Entertainment
• Real estate
• Game

Then select the market:

• Domestic: North, Central, South; Saigon, Hanoi,….
• Abroad: Thailand, Singapore, Philippines, Malaysia,…

81% of Brands Use Affiliate Marketing Programs

Source Supermetrics

Asia (including China) is currently the largest B2C e-commerce market globally, ahead of the US and Europe. The growth and sheer scale of major online marketplaces here such as Alibaba, Lazada and Shopee shows that changes in consumer shopping behavior in this region are happening at a rapid pace. ^{[ Source ]}

2) Choose the platform (Technology)

For marketers: Before doing Affiliate Marketing, you must become yourself an influential person. You can set up and build a website or a blog specializing in a niche you chose above.

• Build a conversion-optimized Landing page specifically for the Affiliate Marketing model here!

For sellers: You need to choose channels/platforms that provide the right number of marketers for the level of coverage you desire, and also build a booth (Website, Trade Floor,…) suitable for the market you choose.

• Instruct COOPERATE WITH SOUTHEAST ASIA'S LEADING E-COMMERCE PLATFORM to increase sales

3) Join an affiliate marketing program

For marketers: There are many platforms that provide affiliate marketing programs, of course you have already chosen in the step above so in this step, you will Select Marketing Program.

• Affiliate marketing programs are often organized at intervals corresponding to sales events during the year, and have separate policies for distributing rewards, commissions, etc.
• Marketers need to carefully read the policies and benefits before participating in the program to be able to make the most of conversions on the seller's website.
• There are many units – sellers registered for affiliate marketing programs, in the same industry and market that you have chosen, so you can take advantage to maximize the number of conversions by offering many “purchasing options” on the website.

For sellers: Sellers who participate in affiliate marketing programs are the units that directly provide products to customers, so to increase maximum sales, they need to choose to participate in Hot-of-the-year sales programs.

• You can choose many forms of promotion in the marketing program provided by the Merchant/Affiliate Platform Provider.
• Some types of advertising are provided directly by the Affiliate platform and not by the Seller, so you may be charged additional costs.
• Select a category of goods to participate in the marketing program to increase output and sales.

4. Summary of an Affiliate Marketing campaign

Ultimately, an Affiliate Marketing program is created with the goal of bringing benefits to both sellers and marketers (or 3 sides, if talking about affiliate marketing platforms). For customers, they will have the opportunity to access your products.

Successful Affiliate Marketing requires you to build real trust with people interested in your products to reap the rewards of the work you put in: Build your own brand, choose products you love, create content, focus on choice and be meticulous in each of your creations.

Hopefully this article will bring you the most basic and simplest knowledge to help you understand and prepare before participating in a business model that is both interesting and convenient, suitable for the transition of this new era!