Augmented reality (AR) technology helps bridge this gap between users and products. In order to bring outstanding shopping experiences, AR technology has been and will continue to develop strongly in the future in many fields.


We have reached a tipping point with AR and VR
Welcome to Hello Future, a new quarterly series from Facebook IQ, focuses on seismic shifts at the intersection of people, culture, and social technology. In this series, we give you foresight ahead to fuel pre-campaign planning, bold business strategies, and new product ideas.
In the first episode of this series, we look at how virtual and augmented reality will build a world for the next decade that defies distance and expands possibilities for people — and businesses. We see a future in which AR and VR will enhance everything from how we pursue our passions to how we interact with businesses. Learn how these technologies will transform people's lives and drive real business results in our AR/VR: New Dimensions of Connected Reporting.
Scan the QR code below to experience virtual reality technology right on any Facebook application:

From Your Living Room to the South African Coast — Dive into a Prototype AR Experience
See how AR can accelerate the consumer journey by bridging the gap between the digital and physical worlds. Scan a QR code to dive into a prototype shark cage in South Africa and book an adventure with a fictional business, all in a moment of experience.
Author
Future Horizon
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