Value funnel – Inbound Marketing
This marketing funnel model will be divided into 4 processes:
- Search for customers
- Connect customers
- Reducing customers to 1 relationship
- Convert
STEP 1: Search for customers
With this type of marketing funnel model, the most important secret is “Connect many customers at the cheapest price (or 0 VND)” and “Write documents continuously”.
Instead we focus on one customer to TRY create conversions from them then we find 100 customers and Give them a lot of value and they will gradually convert into potential customers
=> When we post sales articles, they will come to us.
Where will they see us?
- See us through the Articles we post on the Facebook Group
- See us when we send Friend them
- See us through Fanpage (posts on Fanpage)
- See us through Video watch
- Seeing us through paid “advertisements”….
STEP 2: Connect customers
Once we have been identified, we must begin to continuously connect with them, or rather let them “see” us regularly, and everywhere.
- – We must be active in the group —-> constantly make friends with those who have interacted
- – We have to create content with many different forms of content: pdf documents, infographics, photo albums, articles, videos, ebooks, courses…
- – We must post everywhere and call for interaction: mark to receive documents, #comment to receive the course set, #like the article to receive….
- And at some point, those customers have continuously interacted with us and created a habit of “interacting” every time we post, then we move to the next step of the marketing funnel model.
STEP 3: Convert customers to a single relationship.
This is an extremely important step in the funnel process. External channels are channels where the funnel will leak out anywhere, will be “public” places where anyone can manipulate, so the conversion rate will be very, very low. The important thing for us is that we must reduce the funnel to 1 term.
- – Make friends with everyone who interacts with us in the community
- – Invite all friends to like fanpage
- – Invite all friends to the group.
The 3 main clues will be MY group, fanpage, and profile. But the best is still the group because the group is the place where customers remember and interact the most. (This requires a group building process, if you need it, please tell me I will share it) and importantly, Groups are very difficult to die, profiles are always dead, fanpages have low interaction. After converting to 1 relationship, the next thing left is just selling.
STEP 4: Create “conversions”
Maybe you will lose a lot of customers with this picture. However, with this marketing funnel, the more people who refuse, the higher the revenue (this is the principle of inbound marketing, sharing based on value, using quantity to compensate for quality).
You give them value once, you stimulate them to buy but they don't buy… but then they still continue to receive your value… and eventually when the need arises, they will look for you first.
#1 WEBINAR FUNNEL
This is a fairly common type of marketing funnel model. Organizing an online webinar on a web platform will help you attract a lot of real potential customers (customers who are interested in the issue you mention).
The Webinar marketing funnel model is increasingly popular with marketers. They attract customers to sign up through advertising channels, and link customers to “bait” courses. Often, funnel conversions are embedded in the video content itself.
The difficult thing about this funnel model is that you have to really convey the content to the customer's “pain”. Make potential customers feel like they are getting a lot from you. And the key point that makes the difference is “attractive topic + Attractive content + conversion highlight”
#2 Video ads marketing funnel
This Marketing Funnel model is used by small businesses. The benefit of this model is that it helps grow very quickly, increasing many new customers and expanding the market of people who want to buy products and services.
By running attractive advertising videos on Facebook to stimulate demand. Then retarget the audiences who have viewed that promotional video to close orders. There have been many big companies and brands that have succeeded with this model. Typically XWatch.
To understand the Marketing Funnel model, you need to understand the customer's purchasing decision process
- From Need Perception
- Search for information
- Evaluate options
- Decide to buy
- Review after purchase
However, with this model, businesses will spend quite a bit of money running advertising. Therefore, businesses must run tests to improve processes. With a perfect model will help you
#3 OPT-IN FUNNEL
The OPT-In funnel is considered the most effective marketing funnel model in getting a list of quality customers (Have need + Have decision power + Have enough financial ability).
So how is this marketing funnel model often used? Similar to the webinar funnel type, this type of funnel will often be a form asking for user information based on blogs, vouchers, or downloading something on the website. Attract users with small values, thereby exploiting customer information.
#4 SALE FUNNEL
This is the marketing funnel model that helps you sell better, faster, more.
– Use now discount CODE to promote visitors, prospective buyers, old customers. The higher the discount code, the more they receive, the more sales.
– Use good-priced products to attract customers to buy. The purpose is not to be profitable, but this is an effective way to acquire customers. Then Upsell. Facebook is a great sales channel.
– Use FREE GIFT – Free GIVETS for people who buy your merchandise.
#5 LAUNCH FUNNEL
– This is a marketing funnel model often seen when businesses promote new products. AEs will be surprised that KOLs are the ones who are really effective in building this marketing funnel.
– When a new music video or movie is about to be released. Nso will continuously be mentioned on all media and press channels. Especially through the image of actors (celebrities).
– Attractive trainers, clips revealing scenes, or PR articles for months. It really works.
#6 MEMBERSHIP FUNNEL
Membership funnel is for members. You will have a loyal buying audience through this funnel. This is your customer loyalty funnel.
- Create Online Courses to Get Regular Customers and Passive Cash Flow
- Create a membership card to earn points when shopping, doing yoga, losing weight, golf…
- Make a Mastermind society, create relationships with them, After the society is big, sales will be quite easier.
Above are a few effective marketing funnel models for businesses developing online marketing. Hopefully this will be useful information for you. Wish you success!
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BIÊN TẬP VIÊN FHC
