What is a marketing funnel? Steps to building an effective marketing funnelWhat is a marketing funnel? Steps to building an effective marketing funnel

What is a marketing funnel? Steps to building an effective marketing funnel

Marketing funnel is no longer a strange concept in business. Surely we have heard a lot about the effectiveness of this magical funnel. Which is to increase revenue.

Then help attract potential customers and influence their purchasing behavior. You are a business owner but still do not understand this model deeply?

Is your brand in need of restructuring its customer management system? Please read the article below about the marketing funnel model to create the most optimal strategies for you media campaign for your business.

What is a marketing funnel?

Think for a moment. If the business you own is one website . Surely you will want visitors to take a certain action.

For example, you want them to make a purchase, fill out a consultation form, or sign up to become a member… When anyone takes the action you want, it is called a conversion.

A funnel is a collection of all the steps a customer needs to go through before they make a conversion.

How does the marketing funnel work?

Actually called Marketing Funnel because of the process customer conversion acts like a funnel. These are the conversion segments in the customer's journey to the final decision.

• Recognize
• Consider
• Like
• Mua
• Loyal
• Spread and share

First, a person becomes aware of a product/service through advertising or any media means any other. Then they consider whether to buy or not.

The next step is to decide which company or brand to buy. And then they take action and are ready to spend money to buy. If customers are satisfied with the product/service they paid for, they will become loyal customers and even promote that company on other channels. social network or word of mouth. Ideally, customers progress through each step in this sales funnel, but in reality, leads arrive at any stage.

Steps to building an effective Marketing funnel

Below are the steps to building an effective Marketing funnel

1. Identify customer needs/problems

Indeed, if the customer's need or more specifically the “pain” is not filled. They will not decide to buy. These may be easily visible problems or there may be no obvious solution.

That's why businesses need to find customers' “pain” first and help them solve it. It will be more efficient and increase loyalty when using your product/service.

2. Search for information

After finding the problem that needs to be solved for the customer. The next step you need search for information . Depending on the solution methods, you need to search for different types of information. For example: reading online reviews, meeting to get opinions from the team, seeing what your competitors are doing, etc.

At this stage, customers will focus on your content and strategy. Is it enough to solve their problem? Therefore, when doing marketing you need to collect useful information content building . It helps a lot SEO web, run ads, or other communication strategies that help reach consumers.

3. Evaluate/weigh the options

After searching for information, you will have underlying assumptions plan yours. Therefore, you need conduct inspection and compare the effectiveness between methods. There are many different ways to make a final decision.

For example, you are wondering between two advertising models. I don't know which content will attract more customers. You can use the run method Facebook Ads A/B testing.

Another example is that you don't know which product to choose as a strategic product in a new campaign. The solution is that you can offer free products to customers.

4. Purchase decision

This section corresponds to the “Buy” stage in the Marketing funnel. This is almost the most obvious and meaningful transition period for businesses.

The purchase decision is the most natural result of the previous three stages. However, brands still need to keep in mind that there are two things that can disrupt this stage:

• Negative reactions from old customers
• Motivation of customers to dare to accept negative reactions

At this stage, content The content you aim for should help your buyers feel confident that their purchasing decision is the right one.

You can take cases of success stories of loyal customers after using the product. That's what new customers expect.

One thing to note when doing this stage is that you need to specify the customer portrait. For example, demographics, interests, habits… When you divide the audience into smaller groups and create content suitable for that audience. You will help increase conversion rates significantly.

5. Post-purchase behavior

Duong thinks that the buying process is finished when the purchase action is performed. Making customers happy after making a purchase is just as important as steps 1,2,3,4 you took above.

Because if you take good care of them, they will come back. Not only that, you can also introduce your products and services to friends and colleagues.

There aren't too many ways you can create a good post-purchase experience, other than creating a quality product/service. If you offer a great product. This step will be handled easily without too much effort.

However, you still need to take steps to support consumers. For example, answering questions, product warranty maintenance, etc. General website SEO Supports you in customer care and continuous improvement of website content.