Funnel advertising model that AI is applyingFunnel advertising model that AI is applying

As a Digital advertising expert, when starting an advertising campaign, you need to clearly define your goals for Google/Facebook.

When creating a “Campaign”, what the platform needs to clarify is what is the specific goal? Expected results for example:  

Facebook: Interact, send messages or convert, make purchases,…

Google: Brand, Visits, or Revenue,…

After clarifying the goal, the setting is to select the Display Object as:

• Geography
• Gender
• Age
• Equipment used
• Other interests or behaviors

Finally, set up A/B testing ad samples to optimize Google/Facebook AI.

1. How will HaraAds choose the Target?

For HaraAds, the AI platform is based on a single goal: bringing Orders to your website.

That makes the AI goal in advertising is orders, so the main goal that AI builds is to “Increase conversions” on the website as well as “Increase visits” to shoppers on the website.

With this goal, HaraAds' AI will perform Gtag – Google and Pixel – Facebook tracking code operations.

• Track user flow across the site from Home -> Product Groups -> View Products -> Add Cart -> Purchase
• Create audiences according to each stage of customers accessing the website.

This will help Google and Facebook understand your customers, their behavior and measure the effectiveness of your advertising.

HaraAds' advertising activities are based on analyzing the behavior of users purchasing products on the website, thereby building an advertising system aimed at optimizing sales.

As a Digital Advertising Specialist, that analysis will divide purchasing visitors into 3 stages, with each stage being an object that brings a different ROI.

2. How will AI create objects?

AI will divide customer groups into sales funnels including the top of the funnel, the middle of the funnel, and the bottom of the funnel

Funnel head:People who visit the website and view products – These are people who are interested but have not yet decided to buy

Middle of funnel:People who visit the website, view many different product pages, are interested, add to cart but have not yet made a purchase

End of funnel:This is the group of purchasing customers who have purchased the product and selected the product.

By connecting different data with a tracking system, HaraAds analyzes what information this group of customers has and automatically connects to Facebook and Google Audience to help this system understand the website's shoppers.

3. How AI targets audiences and allocates budget

AI starts advertising activities on these 3 objects. Initially, advertising activities will revolve around increasing traffic at the top of the funnel, to understand shoppers and increase website interactions leading to purchases. This can cause ROI indicators to be low in the early stages. But in the long run, when the number of customers visits is high, AI will start to reduce the budget for the top of the funnel audience and focus more on the middle and bottom of the funnel audiences.
By continuously changing budget distribution according to smart objects to optimize end-of-funnel conversions to help generate orders,  

Top of the funnel campaigns tend to have higher CPL (Cost per lead or cost per person interested in your brand). Here are the details of a study we are conducting to identify the right audience segments that fit your product set.

Mid-funnel and bottom-of-funnel campaigns will look similar to your very effective campaigns because they have a lower CPL cost. However, it's important to keep top-of-funnel campaigns running to get more shoppers to your website. As more and more shoppers are built, budget will automatically be allocated to mid-funnel, bottom-of-funnel campaigns and will be reduced to top-of-funnel campaigns (It usually takes 1 to 3 months depending on customer data accessing your website).

If you need to scale your business and choose to increase your daily budget, the budget will largely be allocated to the Top of the Funnel and the cycle will repeat.

4. What does a typical Marketing life cycle look like?

In the early stages, shoppers are being built, ROI will be low, and top-of-funnel campaigns will be spending the majority of your marketing budget. As properly targeted Audiences are built, spending will be shifted to Mid- and Bottom-of-Funnel campaigns, and ROI will see a positive signal. Often, marketers will increase the budget, in which case this leads to a buyer building phase, so the ROI will be a bit low.  This cycle will repeat as the site grows its shoppers.

In essence, all three campaign types play a vital role in building conversions on a website and importantly keep the whole process moving.  

In short, AI HaraAds will implement a Performance Advertising model for sales conversion on the website with the goal of bringing you revenue, a continuous cycle from generating traffic at the top of the funnel, tracking conversions to the bottom of the funnel and promoting this conversion to help you grow revenue. A standard model is like what a Professional Marketing expert would do for you