Currently, Landing Page is gradually becoming a popular sales tool invested in by many large and small businesses. An effective Landing Page will help optimize customer conversion rates, create a good experience to help customers feel interested in the product and of course: increase revenue!
However, just displaying all information, images or “rushing” customers will not get good results. Building a Landing Page requires marketers to have in-depth knowledge, sensitivity and sophistication in arranging and managing the layout to bring high efficiency.
Let's start with the most basic things, the 7 elements below are important steps you need to consider when starting to create a Landing Page for your business.
1. Headline: The first important shot
The title is the first thing that catches the eye of customers when they enter your website, so it plays a very important role in whether customers want to continue to stay on the website or not. The “standard” title is required to be short, clear, concise and above all, must have a specific message and content. Many businesses often make the mistake of giving titles that are too long, rhyming, catchy but unclear and difficult to understand. This creates a bad first impression with visitors.
The title's color blends into the background
Furthermore, the size and font of the title is also a key point. You should choose fonts that are easy to see and eye-catching, and the size should be larger than other parts to attract customers' attention. Customers decide whether to continue to stay with your business or not based on this “first strike”.
Darken the background image to make the text more visible, add a complement to the main title
2. Visuals: Vivid visuals are necessary
People tend to be attracted to images and remember them more than text. Therefore, the Landing Page must be invested in quality images to create a good impression and experience with customers. Take actual images from your own business's products, services, and projects to increase authenticity. Many types of images related to a product help customers have a detailed, specific view of that product. Place images in locations that are convenient for the viewer's eyes, using harmonious colors and appropriate sizes.
Note that images must be carefully balanced with text to optimize effectiveness. Avoid situations where the text is too close to the image, the text covers the image, etc.
Vivid, realistic visual images
3. Benefits: The most influential factor in purchasing decisions
Benefits are what customers receive when buying your product, why should they choose your product. They are benefits that directly affect customers, so they are considered the most important factor when building a Landing Page.
Customers need reasons and motivation to buy, so you must carefully list the most valuable values of the product. Not only that, explain why it would actually benefit them. This is when customers decide to choose you or a competitor, present clearly, specifically and convincingly to increase conversion rates.
Start with these sentences:
- Why should you choose us?
- Why should you buy
- Benefits of purchasing
4. Product description: Always be detailed and clear with customers
If customers are interested in your product, this is the “winning” part. A clear, detailed description of the features, uses, components of the product or service implementation process will convince them. And don't forget to include vivid visual images to increase attraction.
5. Testimonials: Build credibility
There are many ways to build customer trust and confirm the quality of your business, for example: customer testimonials or reviews, certification stamps or customer logos, security badges or certifications, metrics or success stories. Offering reputable certifications or testimonials from used customers is one of the most effective ways to increase conversion rates today.
New customers will have more motivation and trust in the business's products/services when they see the above testimonials. So carefully select quality reviews and testimonials to present on the Landing Page. But not too much because it will be counterproductive, creating “doubt” about authenticity in customers.
6. And don't forget to persuade customers to take action (Call to action CTA)
Always remember: The ultimate purpose of the Landing Page is to sell and close sales. Therefore, a Landing Page that after customers visit but does not take any action is a dead Landing Page!
Call to Action (CTA) is essential, and don't forget to end the page with a CTA button. In addition, to optimize conversions, intelligently arrange CTAs everywhere on the page to motivate customers to take action. Trying to write CTA sentences that really convince customers is the key to success for a Landing Page.
Conclude
Long-style Landing Pages are considered a “secret weapon” to help businesses sell effectively. Landing Page investment and development should be focused now. If you don't, you will lose a lot of customers to competitors who do better.
But are you confident enough to build a quality Landing Page? Don't worry, let Brand Ninja do it for you, we have experience in the job Landing Page design and conversion rate optimization for many business customers. Helps businesses increase revenue significantly in just a short time.
Author
BIÊN TẬP VIÊN FHC
