{"id":18222,"date":"2026-07-03T13:52:50","date_gmt":"2026-07-03T06:52:50","guid":{"rendered":"https:\/\/www.chantroituonglai.com\/nguyen-ly-tao-landing-page-voi-ti-le-chuyen-doi-cao.html"},"modified":"2026-08-01T15:12:32","modified_gmt":"2026-08-01T08:12:32","slug":"principles-for-creating-a-landing-page-with-high-order-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.chantroituonglai.com\/en\/principles-for-creating-a-landing-page-with-high-order-conversion-rate.html","title":{"rendered":"Principles for creating a Landing page with high order conversion rate"},"content":{"rendered":"\n

Landing page (also known as landing page) is one of the extremely important elements in any marketing campaign. Businesses that increase the number of landing pages from 10 to 15 can increase the number of leads by up to 55% throughout the month.<\/em><\/p>\n\n\n

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EFFECTIVE LANDING PAGE BUILDING CAN increase the number of leads by up to 55% IN A MONTH<\/figcaption><\/figure>\n\n\n

Let your page visitors react with the same excitement as the guy on the left, not the guy on the right<\/p>\n\n\n

Is building a good landing page much easier than building a full website? After all, it's just a single page, with a single goal of getting visitors to leave their information to make a purchase or get a consultation. No need for cumbersome style guides\u200a\u2014\u200ajust creativity.<\/p>\n\n\n

Well, there are many factors to pay attention to when designing a landing page that you may overlook. What matters most is \u201cconversion\u201d\u200a\u2014\u200agetting users to take the specific action you want them to take\u200a\u2014\u200aand how you can maximize it.<\/p>\n\n\n

# What is conversion-focused design?<\/h3>\n\n\n

Marketing campaigns are based on a single purpose and need to focus heavily on user experience. An experience that can convert visitors into customers.<\/p>\n\n\n

Landing pages focus on a single purpose\u200a\u2014\u200athe defined purpose of the campaign.<\/strong>If you start building without a clear idea of what you're aiming for, you won't succeed. This forms the basis of a conversion-focused design (CCD\u200a\u2014\u200aConversion\u200a\u2014\u200aCentered Design)\u200a\u2014\u200aa design that aims to achieve a conversion goal.<\/p>\n\n\n

In other words, it's all about persuasion. And the design rules change quite a bit when it comes to designing conversion-focused landing pages.<\/p>\n\n\n

The 3 principles of Conversion Focused Design<\/h3>\n\n\n

#Rule #1: Keep your visitor's attention<\/strong><\/h4>\n\n\n

Your entire landing page should focus on convincing visitors to take a specific action. This action can be downloading an Ebook, using a service, buying a product or receiving further advice,…<\/p>\n\n\n

And every single factor will contribute to this goal. The less distractions, or \u201cleakages,\u201d the better the results.<\/p>\n\n\n

A landing page, in most cases, has a 1:1 attention ratio. Attention rate<\/strong> is the ratio of things a user can do to the number of things the user should do, which, for Marketing campaigns, is always one.<\/p>\n\n\n

This is why your marketing campaign should link to a page dedicated to traffic. This will help a lot in reducing distractions and page bounces. In most cases, your company's homepage cannot make a specific campaign successful. So, if your ads link to your homepage, the number of traffic leaks will increase and will have a negative effect on your campaign.<\/p>\n\n\n

Achieve a 1:1 landing page acquisition ratio<\/strong><\/p>\n\n\n

Take a look at the landing page framework below. It has a single call-to-action (CTA), so there's only one thing to do here\u200a\u2014\u200aa 1:1 attention ratio. The purpose of the page is clear: click the call to action button.<\/p>\n\n\n

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Remove your navigation bar<\/strong><\/p>\n\n\n