{"id":18210,"date":"2026-07-03T13:52:51","date_gmt":"2026-07-03T06:52:51","guid":{"rendered":"https:\/\/www.chantroituonglai.com\/6-mo-hinh-pheu-marketing-thuong-gap.html"},"modified":"2026-08-01T15:12:31","modified_gmt":"2026-08-01T08:12:31","slug":"6-common-marketing-funnel-models","status":"publish","type":"post","link":"https:\/\/www.chantroituonglai.com\/en\/6-common-marketing-funnel-models.html","title":{"rendered":"6 Common Marketing Funnel Models"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Value funnel \u2013 Inbound Marketing<\/strong><\/h2>\n\n\n<p>This marketing funnel model will be divided into 4 processes:<\/p>\n\n\n<ul class=\"wp-block-list\"><li><em>Search for customers<\/em><\/li><li><em>Connect customers<\/em><\/li><li><em>Reducing customers to 1 relationship<\/em><\/li><li><em>Convert<\/em><\/li><\/ul>\n\n\n<h3 class=\"has-vivid-red-color has-text-color wp-block-heading\" style=\"font-size:32px\">STEP 1: Search for customers<\/h3>\n\n\n<p>With this type of marketing funnel model, the most important secret is \u201c<em>Connect many customers at the cheapest price (or 0 VND)<\/em>\u201d and \u201c<em>Write documents continuously<\/em>\u201d.<\/p>\n\n\n<p><em>Instead we focus on one customer<\/em> to <strong>TRY<\/strong> create conversions from them then we find <strong>100 customers<\/strong> and <em><strong>Give them a lot of value and they will gradually convert into potential customers<\/strong><\/em><\/p>\n\n\n<p>=&gt; When we post sales articles, they will come to us.<\/p>\n\n\n<p><strong>Where will they see us?<\/strong><\/p>\n\n\n<ul class=\"wp-block-list\"><li>See us through the Articles we post on the Facebook Group<\/li><li>See us when we send Friend them<\/li><li>See us through Fanpage (posts on Fanpage)<\/li><li>See us through Video watch<\/li><li>Seeing us through paid \u201cadvertisements\u201d\u2026.<\/li><\/ul>\n\n\n<h3 class=\"has-vivid-red-color has-text-color wp-block-heading\" style=\"font-size:32px\">STEP 2: Connect customers<\/h3>\n\n\n<p>Once we have been identified, we must begin to continuously connect with them, or rather let them &#8220;see&#8221; us regularly, and everywhere.<\/p>\n\n\n<ul class=\"wp-block-list\"><li>\u2013 We must be active in the group \u2014-&gt; constantly make friends with those who have interacted<\/li><li>\u2013 We have to create content with many different forms of content: pdf documents, infographics, photo albums, articles, videos, ebooks, courses&#8230;<\/li><li>\u2013 We must post everywhere and call for interaction: mark to receive documents,\u00a0#comment\u00a0to receive the course set,\u00a0#like\u00a0the article to receive\u2026.<\/li><li>And at some point, those customers have continuously interacted with us and created a habit of &#8220;interacting&#8221; every time we post, then we move to the next step of the marketing funnel model.<\/li><\/ul>\n\n\n<h3 class=\"has-vivid-red-color has-text-color wp-block-heading\" style=\"font-size:32px\">STEP 3: Convert customers to a single relationship.<\/h3>\n\n\n<p>This is an extremely important step in the funnel process. External channels are channels where the funnel will leak out anywhere, will be &#8220;public&#8221; places where anyone can manipulate, so the conversion rate will be very, very low. The important thing for us is that we must reduce the funnel to 1 term.<\/p>\n\n\n<ul class=\"wp-block-list\"><li>\u2013 Make friends with everyone who interacts with us in the community<\/li><li>\u2013 Invite all friends to like fanpage<\/li><li>\u2013 Invite all friends to the group.<\/li><\/ul>\n\n\n<p>The 3 main clues will be MY group, fanpage, and profile. But the best is still the group because the group is the place where customers remember and interact the most. (This requires a group building process, if you need it, please tell me I will share it) and importantly, Groups are very difficult to die, profiles are always dead, fanpages have low interaction. After converting to 1 relationship, the next thing left is just selling.<\/p>\n\n\n<h3 class=\"has-vivid-red-color has-text-color wp-block-heading\" style=\"font-size:32px\">STEP 4: Create \u201cconversions\u201d<\/h3>\n\n\n<p>Maybe you will lose a lot of customers with this picture. However, with this marketing funnel, the more people who refuse, the higher the revenue (this is the principle of inbound marketing, sharing based on value, using quantity to compensate for quality).<\/p>\n\n\n<p>You give them value once, you stimulate them to buy but they don't buy&#8230; but then they still continue to receive your value&#8230; and eventually when the need arises, they will look for you first.<\/p>\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\">#1 WEBINAR FUNNEL<\/h2>\n\n\n<p>This is a fairly common type of marketing funnel model. Organizing an online webinar on a web platform will help you attract a lot of real potential customers (customers who are interested in the issue you mention).<\/p>\n\n\n<p>The Webinar marketing funnel model is increasingly popular with marketers. They attract customers to sign up through advertising channels, and link customers to &#8220;bait&#8221; courses. Often, funnel conversions are embedded in the video content itself.<\/p>\n\n\n<p>The difficult thing about this funnel model is that you have to really convey the content to the customer's &#8220;pain&#8221;. Make potential customers feel like they are getting a lot from you. And the key point that makes the difference is &#8220;attractive topic + Attractive content + conversion highlight&#8221;<\/p>\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\">#2 Video ads marketing funnel<\/h2>\n\n\n<p>This Marketing Funnel model is used by small businesses. The benefit of this model is that it helps grow very quickly, increasing many new customers and expanding the market of people who want to buy products and services.<\/p>\n\n\n<p>By running attractive advertising videos on Facebook to stimulate demand. Then retarget the audiences who have viewed that promotional video to close orders. There have been many big companies and brands that have succeeded with this model. Typically XWatch.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"962\" height=\"522\" alt=\"\" class=\"wp-image-1199\" src=\"https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing.png\" title=\"-\" srcset=\"https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing.png 962w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-300x163.png 300w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-768x417.png 768w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-450x244.png 450w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-780x423.png 780w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/><figcaption>Marketing funnel model<\/figcaption><\/figure><\/div>\n\n\n<p>To understand the Marketing Funnel model, you need to understand the customer's purchasing decision process<\/p>\n\n\n<ul class=\"wp-block-list\"><li>From Need Perception<\/li><li>Search for information<\/li><li>Evaluate options<\/li><li>Decide to buy<\/li><li>Review after purchase<\/li><\/ul>\n\n\n<p>However, with this model, businesses will spend quite a bit of money running advertising. Therefore, businesses must run tests to improve processes. With a perfect model will help you<\/p>\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\">#3 OPT-IN FUNNEL<\/h2>\n\n\n<p>The OPT-In funnel is considered the most effective marketing funnel model in getting a list of quality customers (Have need + Have decision power + Have enough financial ability).<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-image-1201\" src=\"https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2.png\" title=\"-\" srcset=\"https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2.png 1024w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2-300x225.png 300w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2-768x576.png 768w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2-280x210.png 280w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2-560x420.png 560w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2-450x338.png 450w, https:\/\/www.chantroituonglai.com\/wp-content\/uploads\/2021\/01\/mo-hinh-pheu-marketing-2-780x585.png 780w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Marketing funnel model<\/figcaption><\/figure><\/div>\n\n\n<p>So how is this marketing funnel model often used? Similar to the webinar funnel type, this type of funnel will often be a form asking for user information based on blogs, vouchers, or downloading something on the website. Attract users with small values, thereby exploiting customer information.<\/p>\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\">#4 SALE FUNNEL<\/h2>\n\n\n<p>This is the\u00a0marketing funnel model\u00a0that helps you\u00a0sell better, faster, more.<\/p>\n\n\n<p>\u2013 Use\u00a0now\u00a0discount\u00a0CODE\u00a0to promote\u00a0visitors,\u00a0prospective\u00a0buyers,\u00a0old\u00a0customers. The higher\u00a0the\u00a0discount\u00a0code, the more they receive, the\u00a0more\u00a0sales.<\/p>\n\n\n<p>\u2013 Use\u00a0good-priced products\u00a0to attract customers to buy.\u00a0The\u00a0purpose\u00a0is\u00a0not\u00a0to\u00a0be\u00a0profitable,\u00a0but\u00a0this\u00a0is\u00a0an\u00a0effective\u00a0way\u00a0to\u00a0acquire\u00a0customers. Then\u00a0Upsell.\u00a0Facebook\u00a0is a great\u00a0sales channel.<\/p>\n\n\n<p>\u2013 Use\u00a0FREE GIFT \u2013 Free\u00a0GIVETS\u00a0for\u00a0people who buy\u00a0your\u00a0merchandise.<\/p>\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\">#5 LAUNCH FUNNEL<\/h2>\n\n\n<p>\u2013 This is a marketing funnel model often seen when businesses promote new products. AEs will be surprised that KOLs are the ones who are really effective in building this marketing funnel.<\/p>\n\n\n<p>\u2013 When a new music video or movie is about to be released. Nso will continuously be mentioned on all media and press channels. Especially through the image of actors (celebrities).<\/p>\n\n\n<p>\u2013 Attractive trainers, clips revealing scenes, or PR articles for months. It really works.<\/p>\n\n\n<h2 class=\"has-vivid-red-color has-text-color wp-block-heading\">#6 MEMBERSHIP FUNNEL<\/h2>\n\n\n<p>Membership funnel is for\u00a0members. You will have a loyal\u00a0buying audience through this funnel. This is your customer loyalty funnel.<\/p>\n\n\n<ul class=\"wp-block-list\"><li>Create\u00a0Online\u00a0Courses\u00a0to Get\u00a0Regular\u00a0Customers\u00a0and\u00a0Passive Cash Flow<\/li><li>Create\u00a0a membership card to earn points when shopping, doing yoga, losing weight, golf&#8230;<\/li><li>Make\u00a0a\u00a0Mastermind\u00a0society,\u00a0create\u00a0relationships with them,\u00a0After\u00a0the\u00a0society\u00a0is big,\u00a0sales\u00a0will be quite easier.<\/li><\/ul>\n\n\n<p>Above are a few effective marketing funnel models for businesses developing online marketing. Hopefully this will be useful information for you. Wish you success!<\/p>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n wp:core-embed\/wordpress {&#8220;url&#8221;:&#8221;https:\/\/www.chantroituonglai.com\/pheu-ban-hang-la-gi-cach-xay-dung.html&#8221;,&#8221;type&#8221;:&#8221;wp-embed&#8221;,&#8221;providerNameSlug&#8221;:&#8221;chan-heaven-future&#8221;,&#8221;className&#8221;:&#8221;&#8221;} \n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-chan-tr\u1eddi-t\u01b0\u01a1ng-lai\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FGy8sCNa85\"><a href=\"https:\/\/www.chantroituonglai.com\/pheu-ban-hang-la-gi-cach-xay-dung.html\">Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Ph\u1ec5u b\u00e1n h\u00e0ng l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng&#8221; &#8212; Ch\u00e2n Tr\u1eddi T\u01b0\u01a1ng Lai\" src=\"https:\/\/www.chantroituonglai.com\/pheu-ban-hang-la-gi-cach-xay-dung.html\/embed#?secret=WJqJCvWHGA#?secret=FGy8sCNa85\" data-secret=\"FGy8sCNa85\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>Value funnel \u2013 Inbound Marketing This marketing funnel model will be divided into 4 processes: Search for customers Connect customers Reducing customers to 1 relationship Convert STEP 1: Search for customers With this type of marketing funnel model, the most important secret is \u201cConnect many customers at the cheapest price (or 0 VND)\u201d and \u201cWrite [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","rank_math_title":"7 Common Marketing Funnel Models","rank_math_description":"In marketing, attracting customers is the decisive factor. 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