{"id":18194,"date":"2026-07-03T13:52:53","date_gmt":"2026-07-03T06:52:53","guid":{"rendered":"https:\/\/www.chantroituonglai.com\/chien-luoc-content-hieu-qua-trong-mo-hinh-pheu-marketing.html"},"modified":"2026-08-01T15:12:30","modified_gmt":"2026-08-01T08:12:30","slug":"effective-content-strategy-in-the-marketing-funnel-model","status":"publish","type":"post","link":"https:\/\/www.chantroituonglai.com\/en\/effective-content-strategy-in-the-marketing-funnel-model.html","title":{"rendered":"Effective Content Strategy in the Marketing Funnel model"},"content":{"rendered":"\n
Effective Content Strategy in the Marketing Funnel model<\/h2>\n\n\n
The Marketing Funnel model is the use of social networks and related tools to lead buyers to perform a series of actions to achieve business goals. So to increase the effectiveness of the marketing funnel model, how should a content strategy be built, including what steps? Let's find out in the article shared below by Cito.<\/p>\n\n\n
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1. Plan<\/h3>\n\n\n
The first stage is that businesses need to build a content strategy to create brand awareness. Quality content will create sales opportunities and is the raw material to drive conversions from satellite sites and external articles. Content now is about creating debate and solving problems on social networks. That is the most effective way to increase brand recognition among users.<\/p>\n\n\n
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2. Reach<\/h3>\n\n\n
After creating brand identity with customers. They will begin to learn about you. Who are you? What field do you specialize in? Why should they consider you to meet their needs?<\/p>\n\n\n
At this stage, your content strategy needs to be creative and promote sharing on social networks like Facebook and newspapers to spread the message. The focus of your content must be on your target customers.<\/p>\n\n\n
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Some channels that you need to focus on exploiting in the Approach phase include: search engines (Google), social networks (Facebook), blogs,…<\/p>\n\n\n
And to measure effectiveness, you can rely on the following main criteria: number of people reached, number of page likes, followers, website traffic…<\/p>\n\n\n
3. Action (Act)<\/h3>\n\n\n
Customers begin to make decisions about whether to use your products or services. So businesses need to convince customers with the best valuable content. Build content that is relevant, inspiring, useful, solves problems, and has the potential to enable you to make future sales. Turn your content into valuable searches for customers.<\/p>\n\n\n
Channels you can exploit: websites, blogs, community pages, interactive tools like facebook, youtube. Let's measure effectiveness through: time customers spend on the website, likes, shares, comments, conversion navigation.<\/p>\n\n\n
4. Convert<\/h3>\n\n\n
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The customer has been persuaded by you and led to purchase. This is when you need to focus on attracting customers to buy from you as much as possible. The solution is to develop re-marketing on Facebook, Google, telesales, automatic emails, incentive programs, etc. At the same time, focus on consumer behavior on e-commerce sites. Businesses need to pay attention to product development, prices and sales promotion.<\/p>\n\n\n
Some criteria to help you measure the effectiveness of marketing activities include: number of orders, average value of each order, revenue.<\/p>\n\n\n
5. Customer retention (Engage)<\/h3>\n\n\n
Customer loyalty is an important factor that content strategy must meet in the marketing funnel model. Because this is the stage when customers decide to come back to buy from you. To do so, businesses need to always create the love and interest of customers. Businesses can give them special offers, care emails, etc.<\/p>\n\n\n
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Businesses can evaluate customer loyalty based on: number of repeat purchases, referrals to friends, acquaintances,…<\/p>\n\n\n
Complying with the steps in the content strategy process is a key factor in creating an effective marketing funnel model. Hopefully Cito's shared article will help your business. And if you have any questions, please let us know so we can assist you. See you all in the next shares.<\/p>\n","protected":false},"excerpt":{"rendered":"
Effective Content Strategy in the Marketing Funnel model The Marketing Funnel model is the use of social networks and related tools to lead buyers to perform a series of actions to achieve business goals. So to increase the effectiveness of the marketing funnel model, how should a content strategy be built, including what steps? Let’s […]<\/p>\n","protected":false},"author":5,"featured_media":966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","rank_math_title":"Effective Content Strategy in the Marketing Funnel model","rank_math_description":"The Marketing Funnel model is the use of social networks and related tools to guide buyers.","rank_math_focus_keyword":"strategy, marketing funnel, model","rank_math_canonical_url":"","rank_math_facebook_title":"Effective Content Strategy in the Marketing Funnel model","rank_math_facebook_description":"The Marketing Funnel model is the use of social networks and related tools to guide buyers.","rank_math_facebook_image":"","rank_math_twitter_title":"Effective Content Strategy in the Marketing Funnel model","rank_math_twitter_description":"The Marketing Funnel model is the use of social networks and related tools to guide buyers.","rank_math_twitter_image":"","rank_math_schema_Article":[],"content_factory_provenance":[],"footnotes":"","_thumbnail_id":966},"categories":[1,2270],"tags":[],"class_list":{"0":"post-18194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chua-phan-loai","8":"category-pheu-marketing"},"_links":{"self":[{"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/posts\/18194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/comments?post=18194"}],"version-history":[{"count":3,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/posts\/18194\/revisions"}],"predecessor-version":[{"id":18994,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/posts\/18194\/revisions\/18994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/media\/966"}],"wp:attachment":[{"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/media?parent=18194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/categories?post=18194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chantroituonglai.com\/en\/wp-json\/wp\/v2\/tags?post=18194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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